Cecop returns to Mido after a successful year

 Cecop returns to Mido after a year of intense work which has confirmed the stability of an international leader now sharing, also in Italy, a significant position with the most important companies in terms of numbers.

Enrico Ferrario, Country Manager of Cecop Italia, is perceptibly satisfied with the results of the past year as they have led, among other things, to a significant increase in the number of members, currently standing at over 500: “The aim in 2009 was to consolidate the commercial structure, marketing and back office staff, set up a more functional operations unit and grow in numerical terms. Backed-up by gratifying results, we are preparing to take part in the new edition of Mido”.

This year, changes include the new position of the Cecop stand in the area devoted to ophthalmic lenses, the new corporate communication campaign inspired by unification and cohesion, as well as many traditional aspects such as the customary hospitality of the Italian and international staff brought to the exhibition to welcome old and new members and present the group’s numerous services to interested opticians.
From this point of view, Cecop continues to be a benchmark for purchasing groups on the international scene as one of its strong points consists in the exclusive marketing services offered to its members.

The group has a wide variety of conditions and services and is being joined by an increasing number of professionals in search of purchasing support. It also provides, now more than ever, full collaboration for meeting the different demands of a business where buying well is no longer enough, but must be combined with selling better.

In this respect, Cecop’s services are designed to respond specifically to the availability of time and budget of independent opticians who, thanks to Cecop, have access to the services of a chain without relinquishing their autonomy and freedom of management.