Brulimar takes British design to Paris

Bench presented its new street-wear line at Silmo 2010. Despite the current economic crisis, the new line of eyewear confirms the worldwide success of the most interesting mid-range brand.

The British designer launched 12 attractive new models for men and women, which included the innovative unisex frames, and five totally new styles for kids. With these exclusive new models, Bench has consolidated its position as leader of the international optics sector and confirmed that it is one of the most popular European brands on the fashion scene.

The new collection comes in a wider palette of colors, with a range of pinks for women and different dark or light shades of steel gray that give a military flavor to the line for men. The new designs feature an elegant cut and strong temples. The latest products in the Bench eyewear line and a selection of retro-inspired acetates are ideal for anyone with a daring style. Thanks to the most advanced and innovative materials that are highly flexible, the frames offer perfect style and comfort.

"Hugely successful in Germany and Spain, Bench shows great versatility and the ability to keep in step with fashion", said Bench Eyewear CEO Howard Librae. "We have created a commercial model that is successful on international markets and this is why we believe that Bench will meet the needs of demanding consumers throughout the world".