Area presents new ideas at Munich Fair

A constant presence at major international fairs, Area could not be absent from an important appointment at the start of the year: the Munich Fair.

This Italian company of great dynamism and product culture is always attentive to market needs and will be one of the main players at the Fair, where it will present its K:Actor, Arvis, Kaos and La Matta brands.

The collections are all directly distributed in Germany and they have been able to meet the tastes of the German target by presenting exclusive colors and models with considerable impact.

Specifically, the Kaos and La Matta brands are the perfect expression of an eclectic soul and have become “cult” collections. Alongside their elegant and colorful eccentricity, considerable space has also been given to the ARVIS brand. Last, but not least, the refined design of K: Actor, the historical brand by the Friuli-based company, now has even cleaner and more minimalist lines that interpret and develop the rectangle principle in a play of soft, elegant colors.

“Germany”, stated Area General Manager Elisio Tessaro, “is a very important market for us. Specifically, thanks also to Christian Schmidt, a key figure at the head of the sales network in Germany, we have been able to establish a product of great quality, in line with the changes in fashion and the tastes of a complex target such as Germany.”