Area: new commercial strategy for France
Some time ago, Area srl director general Elisio Tessaro set in motion a complex renewal process that led and continues to lead Area toward an ambitious positioning in the main European markets.
At this year end, the main aim is to strengthen the Italian company’s presence in the French market and the first step is a direct sales network that will give the product considerable added value.
The decisive lines and cool colors of the K:Actor collection combined with the fresh, delicate and sensual allure of Genesis, the Seventies-inspired brand, have been well received in France. However, in order to ensure real and widespread penetration of the market, Area has decided to entrust this complex commercial operation to Firminy-based Non Conforme agency managed by Christophe Boulanger, a manager with proven experience and professionalism.
“We decided to work with Area because this company’s reliability and excellent reputation is recognized throughout France”, Christophe Boulanger stated. “The lines we are about to launch reflect the perfect blend of total “made in Italy” design, innovative materials and competitive prices: a mix of factors that opticians will definitely appreciate and can personally verify when they see the high quality of the products”.
Christophe Boulanger’s enthusiasm for this new adventure is shared by Elisio Tessaro, the director general of Area, who underscored:
“In order to optimize our distribution policy on direct markets, the Non Conforme agency will handle our two important brands, Genesis and K.Actor. We need professionals who will explain to opticians the advantages of having a quality product at a reasonable price, without ever neglecting the quality of the sale and after-sale services. Christophe Boulanger guarantees a successful outcome since he immediately understood the mood of our brands and agrees with our strategy for penetrating such a complex market. The main objective behind this change is the introduction of our products in the best outlets of France through a widespread and precise selection”.
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The French market is an important challenge for Area which intends to gain the total confidence of its business target. The Italian company is focused on customer satisfaction and, thanks to the right mix of product excellence, totally “made in Italy” design and a dedicated Customer Service providing customers with the appropriate assistance for all their needs, it will confirm the competitive advantage that makes it unique on the international eyewear market.
