Area: Genesis changes its look

Mido was the backdrop for the official presentation of the GENESIS brand, which is changing its look this year. Now it is a vertical sun and vision brand, dedicated to women between 18 and 25, with a vivacious and young mood, a floral theme and pastel colors.

The Seventies will be the leitmotif of the brand’s rebirth in a collection with a fresh, delicate and innocently sensual allure. After a meticulous in-depth study of the image, Elisio Tessaro created and produced models perfectly combining metal and acetate in soft, light nuances like yellow, pink and white embellished with perfectly harmonious, elegant floral themes and small, low shapes.

To support this “revolution”, Area has developed for GENESIS a new, very colorful advertising campaign that is both impactful and emotionally engaging.
Guided by the “hippy” spirit typical of the Seventies, it also combines soft, delicate colors with a visual of a very beautiful and angelic young woman suspended between dreams and reality and wearing Genesis eyewear, the real protagonists in the setting. To complete it, the campaign is enriched with a touch of glamour and elegance by combining the colors of the bandana on the model’s head with the colors and patterns of the eyewear she is wearing.