Alexa Chung for Pepe Jeans London

This season Pepe Jeans London features TV presenter and model, Alexa Chung as the face of their Spring Summer 2010 advertising and marketing campaign.

Alexa, who is renowned for her music and fashion orientated TV programmes, both in the UK and now the US, where she hosts her own show. A true celebrity in her own right, Chung has graced the covers of many high profile fashion magazines and appears on a multitude of best-dressed lists throughout the world.
The series of campaign images have been beautifully captured by New York photographer, Tom Munro and offer a clean Polaroidesque feel.

The Pepe Jeans London Eyewear point-of-sale material shows Alexa wearing sunglass model PJ7064 in black whilst model Tom Guinness wears optical style PJ3058 in tortoise. The vintage styling of the Eyewear worn, is very much in-vogue for the coming season where modern materials and styling are given a vintage twist. The new Eyewear display material is created to synergize with the in-store displays used within Pepe London’s own clothing outlets throughout the UK and Europe, helping to re-enforce cross brand awareness for customers.

The new Pepe Eyewear features a beautiful collection of 45 optical styles and 34 sun, each available in a range of up to 6 exciting colours. The extensive collection presents a range of trendy new styles that are focused towards the younger, fashion conscious wearer and are offered at a price point that makes them easily accessible for this target market.