
A new face for Vanni!
Over the years, Vanni has accustomed us to a non-clichéd, creative image that shows a stylized human figure with sophisticated photographs of the eyewear models. For 2011, Vanni has not belied its communication history, nor the spirit of its collections, but it has been given a new face through the decisive use of contemporary graphics.
The new Vanni image is based on a drawing that is graphically developed thus cleverly emphasizing the most significant characteristics of some male or female facial traits. Young faces with flowing hair, the epitomes of urban style, the unwitting Adams and Eves of the century’s street culture, wearing photographed Vanni eyewear. The backgrounds for the faces are the colored patterns inspired by the style and color of textures of the Flame and Meccano frames.
Vanni has also changed its logo apparently in a slight way in order to reflect changing times. Linear, precise, decisive and clean graphics that is the distinctive mark of the Vanni eyewear world.