Agreement between Daniel Swarovski Crystal Eyewear and Domo Adami
Daniel Swarovski Crystal Eyewear and Domo Adami, an internationally-renowned bridal and evening apparel and accessories label, have signed a co-marketing agreement aimed at increasing both companies' visibility in the wedding sector. 
The co-marketing agreement began mid October 2008 with headquarters at the Atelier Domo Adami, the first boutique in Milan to host 'Love & Light', the glittering Daniel Swarovski Crystal Eyewear collection of sun and vision eyewear for brides, the only one of its kind in the world.
The co-marketing project will include synergic actions by the two brands. Daniel Swarovski Crystal Eyewear will provide Atelier Domo Adami with an assortment from the 'Love & Light' collection as well as display material and information; it will also organize training sessions for the boutique's salespeople. Domo Adami will involve Daniel Swarovski Crystal Eyewear in communication activities such as fashion shows, exhibitions in the bridal sector, events at outlets, and it will include the Daniel Swarovski brand on its website.
Located in the heart of Milan's fashion quadrilateral (23 via Manzoni), the Atelier Domo Adami combines baroque charm with contemporary lines and is the ideal backdrop for the Daniel Swarovski Crystal Eyewear 'Love & Light' bridal collection, which expresses a penchant for elegance and class where crystal is the symbol of refinement and feminine allure.
The Daniel Swarovski Crystal Eyewear 'Love & Light' bridal collection has one vision and two sun models. Frames are in pure white and champagne and give the face a touch of radiance thanks to Chaton crystals that are renowned for their unique, intense light. The temples of the 'Love & Light' frames are embellished with 800 crystals that are all handset by the exclusive Crystal Appliqué artisan technique.
Just like the wedding rings, the temples of the 'Love & Light' frames can be personalized by engraving the names of the bride and groom and the date of the wedding. The frames are delivered to the bride in an elegant box containing a precious ivory jewel case with a mesh of crystals. The fascination of crystals is combined with the comfort of frames in SPX - a very light and strong synthetic material - and the precious 23-carat gold coating on the metal parts of the frames. All sun filters are antiglare, scratch-resistant, give total UV protection and have undergone a toughening treatment that makes them particularly strong.
