Zerorh+ from eyewear to clothing

Zerorh+, the pure-luxury sports brand on the market since February 2001, has signed a clothing lines production and distribution partnership agreement with Albisetti SpA, a company that already boasts such licensed brands as Roberto Cavalli underwear and Replay underwear, and also produces the Burberry women's swimwear line.

The Zerorh+ brand, known particularly for its innovative and technical-sports eyewear with famous testimonials such as Giancarlo Fisichella, Russell Coutts of Alinghi, Mario Cipollini, Fabio Capello and the Fassa Bortolo Team, believes that this new collaboration could bring gratifying results in the clothing sector.

Production and distribution by Albisetti for Zerorh+ will begin with the F/W 04-05 collections which will feature two very distinct lines:
- Redblood, a sports and technical clothing line, with specific garments for cycling, fitness and mountain biking, with distribution strictly linked to specialized sports channels;
- Blueblood, a city sport-chic line inspired by dynamic sailing and fitness-glamour themes, with distribution typical of this type of clothing.

Zerorh+ will present its new F/W 04-05 clothing collection on February 23, 2004, at the next Moda Donna in Milan. A cocktail party to be held between 6.30 and 9 p.m. at the Galleria Cardi & Co on Corso di Porta Nuova 38, where guests will be able to get to know the Zerorh+ world, and at which some of the brand's testimonials will also be present.