VidiVici renews Armata di Mare license

VidiVici Occhiali has recently renewed for another 3 years the license contract for the production and worldwide sale of a line of ophthalmic glasses and sunglasses with the Armata di Mare label.

One of the leading producers of classical garments and sportswear, some time ago the company chose VidiVici Occhiali to create a line of ophthalmic glasses and sunglasses which would fully interpret the identity of the brand and, through distinctive quality and design, would be an important complement to the Armata di Mare world.

'A friendly and constructive relationship has linked us to VidiVici since 1998', Gianfranco Giovanardi, the Chairman of AdM explained, 'identical views on programs that have been mapped out with the aim of continuing the development of the brand'.

Based on mutual respect and trust, the partnership between the two Emilia companies has been consolidated by the excellent commercial results they have achieved together. After identifying VidiVici as a reliable and capable partner right from the start, Armata di Mare management has given VV carte blanche to plan all the sun and vision collections.