Versus Eyewear launches Lion logo

Oriented toward reinforcing the image of Versus eyewear, Versace and Luxottica will be presenting the new 'lion head' logo on frames.

The Lion has always been the symbol of the Versus lines of apparel and accessories. It epitomizes the gutsy spirit and energy that are the intrinsic qualities of Versus' young clientele. And now its eyewear is to adopt the same symbol.

Four new models, each identifiable by the new logo on the temples, will be presented to the trade press on October 22 during Silmo in Paris. The official launch of the entire collection is due to take place in Milan in May 2005, during Mido.

The lion logo will identify most of the Versus eyewear range of sunglasses and ophthalmic glasses, just as the inimitable Medusa is the symbol of Versace eyewear.

As its exceptional testimonial the brand has chosen 18-year-old Alexandra Richards, daughter of Rolling Stones guitarist Keith Richards, and top-model Patty Hansen. The young model has been immortalized by Steven Meisel in the latest Versus Eyewear advertising campaign.