Usa: choice of frames is based on style and comfort

When it comes to choosing eyeglasses, American consumers tend to consider style and comfort first and foremost: this is according to a survey conducted by the Vision Council of America in 2003.

The results show that about 2 out of 5 adult Americans choose frames primarily according to style and how they look. In second place amongst the reasons comes comfort, said to be fundamental by around 1/3 of the consumers interviewed by Vca.

One out of 10, however, said that quality was the most important factor when choosing frames, while only 8% considered the price to be determining at the time of purchase.

According to the survey, the ophthalmic frames market is not particularly influenced by brand names: only 1% of the interviewees mentioned brand as one of the reasons for purchasing. However, suggests Vca, as 'style' is almost always synonymous with 'brand', consumers might have been thinking about a specific brand when they talked about style.