The past and technology enhances Persol site
A history of charm and elegance, a tradition of quality and style, and all strictly Made in Italy: Persol is the Luxottica Group brand with a prestigious tradition that began in Turin in the early Twenties. And it continues today with the search for increasingly leading-edge technological and stylistic solutions to protect and perfect vision.
Such qualities and characteristics have made Persol the preferred choice of celebrities in the movie world and of famous personalities on the international scene, who have often 'dressed' their eyes with Persol fascination.
'Quality and Technology' and 'The Persol Story' are the two new sections of the Persol website which, two years after its launch, has been enhanced with illustrations and information about the story behind Persol's highly prestigious tradition, its secrets and the most characteristic anecdotes.
You can browse through the brand's past: from its beginnings in a craft workshop in Turin to the creation of the first Protectors, which were worn by aviation heroes at the beginning of last century, and on to the latest Persols worn by the stars of large and small screens.
To make consultation easier, the Persol Story has been divided into four twenty-year periods (1910-1930; 1930-1950; 1950-1970; 1980 - to date), each of which feature high-impact graphics so users can dive into the historical context, thanks also to archive images from the advertising campaigns, photos and illustrations of old Turin.
In addition to its prestigious tradition, Persol collections are known worldwide for the very high quality of the materials used, the attention to detail and its processing techniques. Information that the website makes available to the most demanding consumers who are interested in the processes that have always made technological perfection their goal.
The brand's story is in fact a continuum of research into technical and stylistic solutions oriented toward protecting and perfecting vision. It is not by accident, therefore, that Persol eyewear owes its prestige to patented elements such as Meflecto (the flexible acetate temples), the Supreme arrow (the distinctive metal arrow on the eyewear hinges), and to lenses in the most sought-after materials that guarantee protection, safety and maximum comfort. But although the brand has always kept a watchful eye on technological innovation, today Persol eyewear is still made by hand following an incomparable technique that is exclusive to Persol and is the perfect blend of innovation and the safeguarding of the ancient values of craftsmanship.
Images, animations and captions explain the more or less complex production mechanisms, whereas interesting facts and anecdotes make the site's technical data a source of information as well as entertainment.
The two new sections of the Persol.com site will be translated into all possible languages for navigation: English, French, German, Spanish, Portuguese, Japanese and Korean. And a version in simplified Chinese is on its way.
