The Caractère eyewear collection is ready

Starting from end January 2004 all Caractère boutiques and corners in leading department stores and in a few selected multibrands throughout the world will be offering the new eyewear collection. It has been produced by De Rigo following the agreement signed with Miroglio, which, for the first stage at least, intends to handle itself the distribution to the 55 countries in which the brand is present.

Work on the collection had already begun in the second half of 2003: there will be 10 models and it will be backed up by a communication campaign, with Valeria Mazza as testimonial, in the top women's and family magazines.

The Caractère collection's billings is over 60 million euros and 10% growth is forecast for 2003.