Renzo Rosso in The Face classification

Renzo Rosso, president of the colossus, Diesel, is fifth in the classification of the most influential personalities in the world of fashion in 2004 published by the magazine The Face.

Surrounded by the elite of the fashion system, including John Galliano (first place), Helmut Lang and Hedi Slimane, Rosso was the highest amongst the representatives of Italian creativity. It is recognition of the entrepreneurial ability and the stylistic intuition of a creative whose innovative spirit has taken him from jeans, the basic garment par excellence, to the creation of a far-reaching lifestyle branding philosophy, and to art, music and design.

'It was a pleasant surprise to come in fifth place; 5 has always been a magic number for me, a talisman that has stayed with me over the years' was Rosso's satisfied comment to Modaonline.