Positive result for Vidivici Occhiali at Silmo 2004

VidiVici Occhiali was at Silmo Paris with a highly colorful stand in the Area Village, where it presented the new sunglasses collections, flash previews of the vision range, and two new licenses: Billionaire Eyes by VidiVici and The Vatican Library Collection, both making their worldwide debut.

All the lines proposed were met with great success and the Paris fair closed with an extremely positive result for the company. 'There was a 40% increase in sales compared to last year', Emanuele Danzi, General Manager of VidiVici, observed, 'and the positive trend entailed the opening up of new foreign markets, such as Australia, Tunisia, Hong Kong and the Czech Republic. In more general terms, we are witnessing the ever-increasing consolidation of the Exalt Cycle brand, which now represents one of the market's few real alternatives to designer eyewear, and huge enthusiasm for the second Mila Schön eyewear collection, which is now entering new markets abroad. The restyling of the new sun and vision collections with the Armata di Mare label has also been highly successful; they have already been presented by our sales force and they were met with keen interest'.