Patty Shelabarger growth and thoughts about eyewear

With the collection signed by Patty Shelabarger, Fashion Management has met with a success that goes beyond even the rosiest expectations: 'With the summer season we are at 900 thousand euros and we expect to close 2004 with around 2.5 million' said Annalisa Marsan, sole director of Fashion Management told Modaonline.it.

'Current billings are equally divided between the collection for women, which will make its debut in stores with Spring/Summer 2004, and the second season of the children's collection, which has met with outstanding success. In general, we're talking about 40% over our business plan.'

With distribution of the line for women to hundreds of outlets all over the world, and with a 60% weight in Italy, 2004 plans are looking carefully at foreign markets: the UK in particular, but also the rest of Europe and more distant countries.

The label is also considering licenses: 'We are moving with caution, but we are evaluating proposals for perfume and eyewear. I think they will we defined by the end of this year and we'll be signing within the last quarter", Marsan concluded.