Mido Education: a new space for customized training
Mido is news, Mido is fashion, Mido is business, but from this year Mido is Education as well. The leading international eyewear exhibition, with the highest numbers of exhibitors and visitors, companies, opticians, and buyers, has become a premier training location for trade people. From this year, trade people can decide to optimize their participation at the exhibition by attending refresher courses on the latest topics of interest.
Mido, will open on 7 May with a program of courses that have been prepared in concert with the best Italian Ecm (Continuous Education in Medicine) providers and prominent international partners, and that will meet the training needs of all opticians and optometrists. A direct joint effort that Mido has established with the trade, by organizing 60 courses, all Ecm-certified, and divided into four main areas: optics, optometry, contactology and marketing/fashion to offer a customized choice within a complete overview of various topics of interest.
Visiting Mido 2004 is an opportunity to view the most innovative offerings from industry, but from this year it will offer something more. An opportunity to upgrade your professionalism and to keep up to date on continually shifting market demands. Mido Education is an all-new training concept, through the synergies of opticians across the world and leading trade associations and as a result of agreements with the foremost specialist institutes in Italy and overseas. In order to build constructive and dynamic exchanges among the various professionals working in the optical industry worldwide, Mido has provided its know-how of contacts that have been acquired in more than 30 years of business.
Mido Education is a space where opticians and optometrists come together to tackle the topics of greatest interest and to identify the people who can offer the most concrete and professional response. This new model is open to everybody. Its ambitious objective is to create, over time, an exchange between opticians and tutors, for a natural exchange of ideas and views in order to go into further detail into the most interesting and leading-edge topics in the eyewear industry.
Training, with Mido, will no longer be a learning activity, but an important meeting point for the various players in the industry.
To attend the Mido Education courses simply consult www.midoeducation.com, or call the Efop organizing secretariat at +39 02 32673673.
The courses will be held in a dedicated pavilion 'Mido Education' (Pav. 17) that will have a reception area and all the necessary fittings. Each 4-hour appointment, 9.30 to 13.30 and 14.30 to 18.30, will be in Italian and English with noted lecturers from across the world and will cost €45 + VAT, for a total of €54, including all the material.
Mido's partners are Aio (Italian Opticians' Association), Federottica (National Association of Optometrists and Opticians), Irsoo (Regional Institute for Optical and Optometric studies), Istituto Benigno Zaccagnini, Optical, Fabiano Group, Esa (European Sunglasses Association) and VCA (Vision Council of America).
For more information call the toll free number 800 039 741.
