Made-in-Italy in Moscow
For the first time ever, Italian eyewear will debut in Moscow with the finest offerings from the new 2004 collections. This outstanding event, hosted in the prestigious literary Pushkin museum, is being organized by the Moscow Ice (Italian Foreign Trade Institute) and Anfao (Italian Optical Goods Manufacturers' Association), with funding allocated by the Deputy Minister of Manufacturing Activities Adolfo Urso through the funds earmarked by the Ministry of Foreign Trade.
The event is part of a series of activities developed last year on the heels of the industry agreement reached by Anfao and Deputy Minister Urso to put Italian eyewear on the world map, particularly in Russia, an area with a huge potential.
Made-in-Italy eyewear, a world leader in the middle-to high-end market, will make an appearance in Russia, a country that is showing an increasingly keener interest in Italian products.
Showing on runways tonight at 9 p.m. will be 94 styles of sun, prescription and sports eyewear for men, women and children, along with unique cases, in a themed show that has been inspired by the five leitmotifs that will characterize the forthcoming seasons. This is a unique opportunity for participating companies to launch or strengthen their presence in Russia, by meeting press members, buyers and trade people and by showing them a taste of their new collections, from designer names to the niche products by medium and large manufacturers.
The following brands will hit the runways: Gianfranco Ferré, GF Ferré, Les Copains, John Richmond, Anna Sui and Vivienne Westwood (Allison), Lancetti (Arlecchino), North Sails (Celes), Fendi, Givenchy and La Perla (De Rigo), Dunlop and Tonino Lamborghini (Demenego), Christie's (Di Esse), Renato Balestra (Ioves), Chiara Boni (La Giardiniera), Byblos, Ferragamo, Moschino, Versace and Versus (Luxottica), Dolce & Gabbana, Roberto Cavalli, Costume National, Montblanc and The North Face (Marcolin), Sisley (Metzler), Annabella (Moa Ottica), Gattinoni, Guy Laroche and Mares (Olidei), Emporio Armani, Bottega Veneta, Burberry, Stella McCartney, Christian Dior, Gucci, Max Mara, Ralph Lauren, Valentino and Yves Saint Laurent (Safilo), Alviero Martini and Lotto (Sover), Mariella Burani (Trevi Coliseum), Mila Schön (VidiVici), Alessandro dell'Acqua, Blumarine, Laura Biagiotti and Iceberg (Visibilia), as well as many other popular house-brands, such as K:Actor (Area), Robe (Auber), Danor (Danor), Police (De Rigo), Dysma (Dysma), Arquo (Foval), Custom (Fovs), Paolo Seminara and Nouvelle Vague (Italian Style), Divinaefollie (Kàdor), Ellegi (La Giardiniera), Look and Augusto Valentini (Look the Concept Factory), Domina (Lumen), Arnette, Killer Loop, Persol, Ray-Ban, Revo and Vogue (Luxottica), Oceano e Myst (Mirage), Living (Martini Occhialeria), Vanni (Nico), Viu-In (Optiwork), Carrera and Oxydo (Safilo), Exalt Cycle (VidiVici), Exess (Mistral-Visard).
A special section is dedicated to children's frames from the following collections: People Young (Di Esse), Buz (Joint Project), Mira Kid (Logica), Lookkino (Look the Concept Factory), United Colors of Benetton and Robe di Kappa (Metzler), Rossini Hi Flex Kids (Optigen), Piloni (Piloni), Lilliput (Trenti).
This will be followed by a small show of cases by Fedon and Cafiero, a must-have accessory to complete the wearer's look.
Starting from tomorrow, March 10, there will be a special online at our site of the eyewear on show. This is just an overview of the immense world of Italian eyewear. For a complete look at the collections and all the latest products, the appointment is with Mido, the leading international trade show that will take place in Milan from 7 to 9 May.
