Fabris Lane at Mido for the first time

This is the first year that Fabris Lane will have a stand at Mido, the world's largest fashion sunglasses trade show held in Milan on 7th - 9th May 2004.

Fabris Lane will be presenting their Fabris Lane Made In Italy brand, together with their key licensed collections: Fcuk Sunglasses, the new Ben Sherman Eyewear collection and Animal Eyewear.

Ben Sherman is currently enjoying huge export success, particularly in the Usa and Japan. Animal is young and energetic and is perfectly positioned to launch into export markets representing the British scene. Fcuk is hugely successful and globally renowned as an expressive and witty fashion brand.

Following a highly successful Spring Summer 2003 season, Fabris Lane Ltd's key strategy for sustained growth is to develop a successful export business, and an annual presence at Mido is a strategic platform for this. Mido represents the ideal showcase to present their portfolio of brands to realise distribution in key target markets such as the Usa, Australia, Japan and Germany.

The long-term objective is to build a global network of distribution to meet demand in the rest of Europe and the Far East for all its collections.