Eyewear & Fashion in Chinese

Alongside its traditional English/Italian version, last January E&F-Eyewear & Fashion, the international quarterly on fashion and current affairs, launched an English/Chinese version that's headed for major outlets in China, Hong Kong and Taiwan.

The decision to strengthen the magazine's presence in Asia was based on an analysis of the local market, which was also carried out within the territory itself. It revealed that the area is constantly expanding and that the potential for purchasing and selective readership was already very high.

Edizioni Ariminum has over half a century's experience in international publications aimed mainly at eyewear and it began E&F-Eyewear & Fashion in 1999 for a mixed target of trade/consumer readers, with previews of, and the trends, developments, inputs and mutations in, the world of fashion, art and design and the influence it has on accessories.

E&F-Eyewear & Fashion reaches very select readers through alternative channels. Sold at newsagents abroad and by subscription throughout the world, it is present in 5-star and luxury hotels and is available at the main European golf clubs and fashion showrooms. Its diffusion to the best opticians in the world is very important.

In addition to the initiative for Chinese-speaking countries, Edizioni Ariminum is also looking at a similar project for selected readers in India, Korea and Latin America.