Excellent first half for Allison

Allison, an It Holding Group company, achieved billings of 44 million euros in the first six months of 2004, a 52.8% increase compared to the first six months of last year.

An important result which confirms the strength of this top-of-the-range eyewear outsider which includes in its portfolio such prestigious brands as Gianfranco Ferré, Romeo Gigli, Exté Eyewear, Try, Anna Sui, Zerorh+, Vivienne Westwood, Les Copains, John Richmond, Cerruti 1881 and Missoni.

Allison has confirmed the soundness of the results it has built up in a few years on the basis of a precise entrepreneurial design: not just strong brands with high image content, but, and above all, controlled and selective distribution, constant technological experimentation, and the development of the skills required for individual projects.

In recent years Allison has also stood out because of its communication strategies in support of the brands it represents, with increasingly visible advertising campaigns thanks to the contributions of fashion creatives and exceptional testimonials. After Michelle Hunziker for Extè, Francesca Neri and Claudio Amendola in the Romeo Gigli eyewear campaign, and the 'friends' of Zerorh+ including Capello, Fisichella and Cipollini, the Les Copains Eyewear campaign will star Isabella Rossellini, an icon of international style and elegance.