Diesse: the new Venezia collection

Di Esse has stipulated an agreement with the Municipality of Venice to use the official logo that represents the city (developed in cooperation with well-known designer Philippe Starck) for a new and exclusive line of eyewear that will debut at the next Mido.

Through this logo, Venice intends to safeguard its image around the world, and all proceeds gained from this project will be used to protect the city's artistic heritage.

Major international companies are already participating in this programme, including Mazda, Canon, Ricoh and Cannella.

Diesse is one of the leading industries in the Cadore area and its goal with this agreement is to develop its own production and Italian design in general, represented specifically by one of the world's most beautiful cities.

The agreement will be officialised in Venice in mid-April, during a press conference in which it will be possible to see and try the most representative models from this collection, which also feature Venetian crystal and glass beads.