Claudia Schiffer testimonial for Joop!

Claudia Schiffer is the face in the advertising campaign for 2004's sunglasses and ophthalmic collections from Joop!, the German brand produced under license by Ferdinand Menrad.

Schiffer will appear in press ads and in point of sale material at the opticians stores offering the Joop! brand throughout the world. This is yet another confirmation of the trend of using famous personalities, from David Beckham (Police) to Michael Schumacher (Sting), from Brian Adams (John Richmond) to Filippo Inzaghi (Persol), as protagonists in eyewear advertising campaigns.