Allison supports cancer research

Allison is embracing the Abo Project and lending concrete support to scientific research. Focusing on ever earlier detection of breast cancer, this is a project undertaken by the Scientific Network of the Abo Association (active in cancer research for over 25 years) in cooperation with the University of Chieti (Italy) and the Swiss Institute of Bioinformatics in Geneva.Allison is firmly convinced that business and scientific worlds must join forces in the fight against the disease of the century. 'For us the concept of enterprise goes beyond business and market concerns', says Allison Ceo Silvio Vecellio. 'It also involves utter attention to the pressing needs of the society in which we live. We believe the Abo Project is an endeavor that fits the Allison philosophy'.

The latest achievements in the field owing to the partnership between science and business include the creation of tools for early diagnosis of various types of tumor and for optimization of therapies in the treatment of breast cancer.

Allison, company part of the It Holding Group, is promoting this initiative also through the Abo Association logo, which will appear in the headlines of all 2004/2005 ad campaigns relative to the brands of eyewear it produces and distributes.