Sustainability
The path for the sustainability
MIDO's effort in a multi-year program
MIDO, as a great international event, has a very high responsability in terms of environmental impact. For this reason it's particularly sensible to all those activities capable of containing the consequences that the realization of an exhibition of this entity can have on the environment annd the community. The events that, like MIDO, foresee the partecipation of many people generate in fact a consistent environmental and social impact: trying to reduce it isn't only an opportunity but a duty, as like increasing exhibitors, providers and visitors awareness, sensibilizing and transforming them into sustainability ambassadors.
Explore sustainable practices and actively contribute to environmental protection.
ISO 20121:2012 CERTIFICATION
For these reasons, MIDO has decided to undertake various actions that doesn't concern solely the exhibition itself but also care about minimizing the consequentions of the exhibition in general, involving stakeholders, all the team and the collaborators to share the path towards the ISO 20121:2012 certification that attests the sustainable management of great events.
TIMELINE
2025
ISO 20121 certification has been obtained thanks to numerous initiatives such as:
- for exhibitors, Stand up for Green, which rewards the stand that is most attentive to sustainability and CSE Certified Sustainable Eyewear which instead evaluates frames, lenses and cases that are also made in accordance with the principles of sustainability. The winners of each edition are announced during the show;
- for visitors, free transportation: Trains from Napoli, Roma, Firenze, Bologna, Ancona, Venezia, Torino, shuttles to the airports, trade fair and city center, free buses for optical schools;
- for professionals, events on sustainability at the Vision Stage – Pav.1 (here is the complete program);
- for the public, throughout the year, MIDO supports the activities of CDV ETS (free eye screenings performed by ophthalmologists and opticians in several Italian cities and schools).
2024
2023
2022
Achievement of the ISO 20121 certification, which attests to the sustainable management of major events in collaboration with Bureau Veritas Italia, as well as the certification from ISF CERT according to the ISO 25639 standard for the validation of statistical data related to the trade fair event.
2021
MIDO 2021 | Digital Edition was the first virtual event to be certified through a rigorous ISF CERT inspection, ensuring the correct, uniform, and transparent measurement of data useful to represent the 'dimensions' of the virtual trade fair, just like a physical event. It later obtained the ISO 20121 certification for sustainability with Bureau Veritas Italy, covering quality, environment, health, safety, and social responsibility risk assessment and analysis.
2019
Sustainability and business transparency-oriented path undertaken; activation of Plastic Free policies and initiatives aimed at reducing water, paper, food, and energy waste. Approval of the Ethical Code and the Code of Conduct.