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Sergio Cereda Design Award

The award dedicated to emerging Italian talents in eyewear design.

One of the novelties at MIDO 2025, the 1st edition of the Sergio Cereda Design Award that recognizes emerging Italian talents in eyewear design.
The award, announced at the last edition and honoring Sergio Cereda, influential designer in the optical industry, was envisioned by Harvey Ross, founder of the Viva International Group, CEO of Optyx Retail Group and founder of HMR Holdings, in collaboration with the Cereda family and MIDO.
Worth 10,000 dollars, the award revolves around the theme "Eyewear in its pure form: Balance between proportions and harmony, innovation and breaking point". Participants (maximum age 30, enrolled in or recently graduated from a design school in Italy) are invited to create designs that show an in-depth understanding of styles and models, balancing innovation and creativity.

Applications must be received by 30 November 2024.


The winner will be announced during MIDO 2025.

Le iscrizioni per il 2024 sono chiuse. Non perdere la premiazione di domenica 4 febbraio, ore 15.00, area Otticlub (Padiglione 1).

I vincitori dell'edizione 2024

BEST STORE DESIGN 2024

LENETA - Concept Store Optique

Svizzera
LENETA ha saputo fondere brillantemente bellezza, fascino rétro, estetica contemporanea e vendita responsabile. Il risultato dà vita a uno store dall’atmosfera calda, accogliente, che racconta storie ed epoche antiche, ma che al contempo tende al futuro e a una visione sempre più sostenibile del settore eyewear.