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Faq

Frequently Asked Questions

This section offers clear and detailed answers to the most frequently asked questions, designed to provide all the information you need quickly and effectively.

The event will take place from 8 to 10 February 2025.

The event will take place at the following times:
Saturday 8 February 9 a.m. - 7 p.m.
Sunday 9 February 9 a.m. - 7 p.m.
Monday 10 February 9 a.m. - 6 p.m.
Download our app for a better experience during your visit.

All information to reach MIDO at this link: https://www.mido.com/en/how-to-get

Once again this year, MIDO's commitment to making the show accessible and affordable for everyone has been renewed.
At this link https://www.mido.com/en/free-trains you will find all the information to take advantage of the exceptional free train service on Sunday, available subject to availability.
There are also free buses, more information at the following link: https://www.mido.com/en/how-to-get

There are over 10,000 parking spaces available for visitors in open-air car parks around the fairgrounds. The most convenient car parks for visiting MIDO are P2, P3 and P4.
Tariff:
- parking up to a maximum of 4 hours: € 12.50
- parking beyond 4 hours up to a maximum of 24: € 18.00

Admission to MIDO is free of charge and reserved for industry professionals.

Admission to MIDO is free of charge, reserved to industry professionals, and through the MIDO App, available for iOS and Android, you can register as a visitor and have your free entrance ticket conveniently at your fingertips. This year the app has also been enhanced with new valuable tools to improve your presence at the fair: log in now to try it out!

To enter MIDO the pass can be shown either in paper or digital format. You can download it free of charge from our website or, alternatively, download our app so that you can always find it there. We urge you not to print it out in order to preserve the eco-friendly route the event is taking.

MIDO is a b2b sector exhibition, specifically intended for those working in the eyewear industry. The entry on the type of business is required precisely for this reason.

Yes, without password.

Yes, minors are allowed to enter the fair. All responsibility lies with the accompanying person.

Yes, minors are allowed to enter the exhibition. All responsibility lies with the accompanying person.

Small, medium or large pets are not allowed, except for service animals.

MIDO does not handle Visitor Visa paperwork. Download your free ticket from this link https://www.mido.com/en/entry-pass

The 2025 edition awaits you with 7 pavilions and 8 exhibition areas.

The list of exhibitors is available on our website, at the link: https://www.mido.com/en/exhibitor-list you can check the presence of any exhibitor either on the site using the search function or through our app.

From our website and app you can access the MIDO map. Here is the link https://www.mido.com/en/mido-maps

On trade fair days, the SADLER restaurant in Ponte dei Mari is open for your business lunch. For reservations: sadler.prenotazioni.mido@fieramilano.it

The Otticlub has been renamed The Vision Stage and is still located in Hall 1. The programme can be viewed here: https://www.mido.com/en/the-vision-stage-2025

You can see the programme in the app or at the following website link: https://www.mido.com/en/the-vision-stage-2025

It is recommended but not compulsory.

You can register with press accreditation and download the pass from the link https://www.mido.com/en/press-registration.
Our press office will validate each application and then send the invitation to access the reserved area with content for journalists.

We have already activated collaborations before the event, please submit your request so that it can be evaluated if possibilities open up at: comunicazione@mido.it

MIDO is an exhibition designed for eyewear professionals. It is always a pleasure to host industry enthusiasts. Download your free ticket from the website.

The award ceremonies will take place on Saturday 8 February at 5 p.m. in the Fashion Square in Hall 1.

The award ceremony will take place on Saturday 8 February at 5 p.m. in the Fashion Square in Hall 1.

The opportunity to register for the Best Store Award 2025 expired on 8 January 2025. We invite you to participate in this year's awards and follow our channels to register in time next year.

The opportunity to register for the Stand Up for Green 2025 award expired on 15 January 2025. We invite you to attend this year's awards and follow our channels to register in time next year.

The possibility to register for the CSE Award expired on 31 December 2024. We invite you to attend this year's awards and follow our channels to register in time next year.

Discover all the winners on Saturday 8 February at 5 p.m. We look forward to seeing you at Fashion Square Hall 1.
The winners of all competitions will also be visible on our website after 6 p.m. on Saturday 8 February.
https://www.mido.com/en/best-store-award https://www.mido.com/en/stand-up-for-green-rules    
https://www.mido.com/en/cse-award
https://www.mido.com/en/sergio-cereda-design-award

This year MIDO has integrated the main services into the official website and the exhibitor and visitor pages (on the personal b2b area and on the official website).

MIDO's policies do not provide for the tagging of brands and people present at the fair, but you can use the image as a repost. Please continue to follow the page to discover all the updates from the international eyewear reference show.

Contact MIDO by e-mail at: mido@mido.it 

The 2026 edition will be from 31 January to 2 February.