Inspired by the greats of Italian art in “New Rinascimento”
LOOK - made in Italia presents its new lines for Spring in a communication campaign inspired by Renaissance art. The painting Tondo Doni by Michelangelo and the fresco The School of Athens by Raphael were the central focus for the style of the new images, with an outlook and mantra based on 'rebirth' and transition.
Staying true to a harmony of shapes and colours, the campaign is described by the Italian eyewear company as the final key step in LOOK - made in Italia's rebranding process that started in 2020, and features the entire range of products, from LOOKKINO (premium kids) to LOOK (premium adults) and MATERIKA (high-end adults), all in a single visual approach.
LOOK - made in Italia also states that as an Italian company it is proud to align their style with the beauty of the Renaissance, offering "authenticity, excellence, values and Italian savoir-faire to the wearer".
"Because strong and true values guide our steps towards a brighter future, we can find them in the reassuring ‘cozy’ feel of the places that are dearest to us, our home, our family," they state as their company outlook for the year. "So that we can go beyond and face the world, rather than just watching it from a window. Together."
