De Rigo signs a world-wide license agreement with Escada

De Rigo and the international luxury fashion group Escada have signed a world-wide license agreement to produce and distribute Escada -branded optical frames and sunglasses starting with the 2005 collection.

The sunglasses and eyewear to be included in the collection will fully express Escada's brand identity. Like Escada's fashion, couture, and accessories, the new eyewear collection will stand out for its unique design and innovative materials. The new Spring/Summer 2005 Escada Eyewear Collection will be presented at the Silmo trade fair in Paris in October 2004.

'With Escada we found a first class brand with strong global recognition that will help us in rebalancing our brand portfolio, while strengthening our position in the premium-price segment', said Chairman Ennio De Rigo.

'In De Rigo, Escada has found a partner with unique know-how and a world-wide leader in the eyewear segment who understood our goals, one that will make sure the Escada Eyewear Collection continues to be a success', said Escada founder and Ceo Wolfgang Ley.