Xray Eyewear lancia la nuova campagnaXray Eyewear launches new campaign
"When everyone is unique be ordinary" è lo slogan per far trasparire la normalità in un mondo dove tutti devono essere speciali Xray Eyewear è un brand che è stato lanciato con l'intento di vivere l'occhiale come un vero e proprio accessorio trendy, da abbinare al look del momento, secondo il proprio umore. Prodotti, quelli di Xray Eyewear, dove il mood spiritoso e ironico e il colore sono i protagonisti assoluti. E' stata in questi giorni rilanciata l'immagine di Xray Eyewear grazie alla nuovissima campagna che ha introdotto uno slogan davvero originale, "When everyone is unique be ordinary", che incita alla normalità in un mondo dove tutti vogliono essere trendy a tutti i costi. Lo slogan della campgna Xray Eywear, "When everyone is unique be ordinary", è un messaggio semplice, estremamente chiaro e per questo vincente. Un messaggio però che si mostra allo stesso tempo provocatorio e fuori dalle righe, e forse incosapevolmente anche saggio. Lo slogan ci suggerisce di far trasparire la nostra normalità in un mondo dove praticamente tutti cercano di essere "speciali e unici" a tutti i costi. La verà originalità risiede invece proprio nella personalissima normalità di ognuno di noi. Uno slogan vincente, una forte attenzione ai nuovi media fanno di Xray Eyewear un brand prima di tutto giovane, moderno, interessante e soprattutto, che ha qualcosa da dire. Modelli attuali ma senza tempo e un'ottima comunicazione lo faranno arrivare lontano.
"When everyone is unique, be ordinary" is the slogan for letting normality shine through in a world where everyone wants to be special Xray Eyewear is a brand that was launched with the intention of experiencing eyewear as a really trendy accessory to combine with your look and mood of the moment. Xray Eyewear - models in which a spirited, witty attitude and colors play leading roles. The Xray Eyewear image was recently re-launched in an ultra-new campaign that introduces a highly original slogan, "When everyone is unique, be ordinary", in a world where everyone wants to be trendy at all costs. The slogan for the Xray Eyewear campaign, "When everyone is unique, be ordinary", is a simple, extremely clear message and this is why it is successful. But it is a message that is also provocative, out of the box and, subconsciously, perhaps also wise. The slogan suggests letting our normality shine through in a world where practically everyone tries to be "special and unique" at all costs. But real originality lies in the very personal normality that is in all of us. A successful slogan and keen attention to new media are what make Xray Eyewear a brand that is, primarily, young, modern, interesting and, above all, has something to say. Contemporary but timeless models and excellent communication will take it far.
"When everyone is unique, be ordinary" is the slogan for letting normality shine through in a world where everyone wants to be special Xray Eyewear is a brand that was launched with the intention of experiencing eyewear as a really trendy accessory to combine with your look and mood of the moment. Xray Eyewear - models in which a spirited, witty attitude and colors play leading roles. The Xray Eyewear image was recently re-launched in an ultra-new campaign that introduces a highly original slogan, "When everyone is unique, be ordinary", in a world where everyone wants to be trendy at all costs. The slogan for the Xray Eyewear campaign, "When everyone is unique, be ordinary", is a simple, extremely clear message and this is why it is successful. But it is a message that is also provocative, out of the box and, subconsciously, perhaps also wise. The slogan suggests letting our normality shine through in a world where practically everyone tries to be "special and unique" at all costs. But real originality lies in the very personal normality that is in all of us. A successful slogan and keen attention to new media are what make Xray Eyewear a brand that is, primarily, young, modern, interesting and, above all, has something to say. Contemporary but timeless models and excellent communication will take it far. 
