Vanni “al circo” per presentare i suoi nuovi modelliVanni “at the circus” to present its new models
La domanda di Vanni era: come rendere la dinamicità della nuova collezione di occhiali in immagini che fossero diverse dal solito? La risposta è stata: andando al Circo, trovando nel brio e nella spensieratezza un palcoscenico stupefacente per i nuovi modelli di occhiali. Lo shooting interpretato in stile Vanni nasce da un equilibrismo sulla fune, sulla scala o sulla palla, da un arrotolamento tra i tessuti, un lancio di clava, o dalla scalata di una pertica, tra i salti sul tappeto elastico, le acrobazie dentro il cerchio o sul trapezio. Un incontro con gli acrobati di oggi, che in realtà atleti. Sono Stefania, Amos, Juan, Elena, Mia, Valentina e Diego, giovani allievi della scuola di Cirko Vertigo di Grugliasco, nel torinese. Vengono da ogni parte del mondo per imparare la storica arte circense e contemporaneizzarla, introducendo suggestioni inedite, calcando chapiteau e teatri, senza animali, forti della propria preparazione da ginnasti e artisti. Hanno accolto la squadra di Vanni nelle ore di una lezione mattutina e si sono lasciati fotografare, complici e divertiti, da Gabriella Di Muro mentre indossano occhiali da vista e da sole. Ne è nata un'edizione speciale del Magazine Vanni "At the Circus". Le foto realizzate saranno distribuite e utilizzate sia on line che nell'edizione speciale del Vanni Magazine. Un espediente alternativo per rendere la dinamicità della collezione
A fitting alternative to convey the dynamism of the new collection Vanni's question was: how can we convey the dynamism of the new eyewear collection in out-of-the-ordinary visuals? The answer was: go to the circus to find the brio and lightheartedness of a fantastic stage for the new eyewear models. The Vanni-style photo shoot was based on balancing acts on wire, ladders and balls, rolling in fabrics, club throwing, pole climbing, trampoline jumping, acrobatics in the ring or on the trapeze. A meeting with today's acrobats who are in fact athletes. Stefania, Amos, Juan, Elena, Mia, Valentina and Diego are young pupils of the Cirko Vertigo School at Grugliasco in the Turin area. They come from all parts of the world to learn the historic circus skills brought up to date by introducing new suggestions under chapiteaux and theaters, but without animals, and backed up by their preparation as gymnasts and artists. They welcomed the Vanni team during a morning lesson, when they wore vision and sun eyewear and were the amused accomplices in photographs by Gabriella Di Muro, which also led to a special edition of Vanni Magazine, "At the Circus". The photos will be distributed and used online and in the special edition of Vanni Magazine.
A fitting alternative to convey the dynamism of the new collection Vanni's question was: how can we convey the dynamism of the new eyewear collection in out-of-the-ordinary visuals? The answer was: go to the circus to find the brio and lightheartedness of a fantastic stage for the new eyewear models. The Vanni-style photo shoot was based on balancing acts on wire, ladders and balls, rolling in fabrics, club throwing, pole climbing, trampoline jumping, acrobatics in the ring or on the trapeze. A meeting with today's acrobats who are in fact athletes. Stefania, Amos, Juan, Elena, Mia, Valentina and Diego are young pupils of the Cirko Vertigo School at Grugliasco in the Turin area. They come from all parts of the world to learn the historic circus skills brought up to date by introducing new suggestions under chapiteaux and theaters, but without animals, and backed up by their preparation as gymnasts and artists. They welcomed the Vanni team during a morning lesson, when they wore vision and sun eyewear and were the amused accomplices in photographs by Gabriella Di Muro, which also led to a special edition of Vanni Magazine, "At the Circus". The photos will be distributed and used online and in the special edition of Vanni Magazine. 
