Uno sguardo su Mido 2012: IntercastA look at Mido 2012: Intercast
Francesco Pellegrini: "lenti ad elevato contenuto tecnologico" Un Mido con "un sacco di novità" per Intercast, come dice il direttore vendite e marketing, Francesco Pellegrini, in una intervista a MidoTV in occasione della fiera milanese. E spiega: "ci focalizziamo sulle lenti ad elevato contenuto tecnologico, che aiutano il nostro cliente a differenziarsi sul mercato". Due, secondo Pellegrini, le ragioni che hanno aiutato Intercast a crescere pur in un momento collettivamente difficile: "siamo un'azienda globale che serve tutti i mercati e continuiamo a portare un prodotto estremamente specifico per l'alta gamma o lo sport performance". Particolare attenzione viene rivolta agli ottici, visto il loro ruolo "fondamentale". "Cerchiamo di investire tempo e risorse in educazione o per renderli sempre più partecipi al processo tecnologico in modo che abbiano elementi in più da rivolgere al cliente finale". Quanto al Mido, Pellegrini lo definisce "un'occasione unica, forse l'unica fiera veramente global anche se si sente la mancanza di qualche player importante".
Francesco Pellegrini: "lenses with high technological content" At Mido with "a bunch of new developments" for Intercast, as sales and marketing manager Francesco Pellegrini said in an interview with MidoTV during the Milan fair. He explained: "we are focusing on lenses with high technological content that help our customers stand out on the market". According to Pellegrini, there are two reasons for Intercast's growth, even at a generally difficult time: "we are a global company that serves all markets and we continue to release extremely specific products for up-market or sport performance segments". Special attention is paid to opticians, given that they play a "key" role. "We try to invest time and resources in education or in increasing their involvement in the technological process so that we have additional elements to present to end-users". As to Mido, Pellegrini described it as "a unique occasion, perhaps the only really global fair, even though the absence of certain important players was felt".
Francesco Pellegrini: "lenses with high technological content" At Mido with "a bunch of new developments" for Intercast, as sales and marketing manager Francesco Pellegrini said in an interview with MidoTV during the Milan fair. He explained: "we are focusing on lenses with high technological content that help our customers stand out on the market". According to Pellegrini, there are two reasons for Intercast's growth, even at a generally difficult time: "we are a global company that serves all markets and we continue to release extremely specific products for up-market or sport performance segments". Special attention is paid to opticians, given that they play a "key" role. "We try to invest time and resources in education or in increasing their involvement in the technological process so that we have additional elements to present to end-users". As to Mido, Pellegrini described it as "a unique occasion, perhaps the only really global fair, even though the absence of certain important players was felt". 
