Scattare con il Maestro: tutto l'eros di ArakiShooting with the Maestro: all the Eros of Araki
David Pellicer, patron di Etnia Barcellona, racconta a Vanity Fair i retroscena dello shooting della nuova campagna col maestro giapponese In attesa di vedere dal vivo la nuova campagna della collezione primavera-estate 2013, riportiamo integralmente l'articolo apparso su Vanity Fair On Line con l'intervista a Davide Pellicer che racconta il backstage dello shooting con il maestro giapponese Araki "Come siete riusciti a convincere Araki a scattare per voi? «Araki è un personaggio molto particolare, noi gli abbiamo mandato una selezione di prodotto e quello che lo ha sedotto è stato il colore; la sua risposta è stata semplicemente una mail in cui fissava la data dello shooting. A quel punto però sono stato costretto a ribattere che per quella sarebbe stato impossibile avere gli occhiali.» E lui? «Niente. Nessun segnale, dopo una settimana gli scrivo di nuovo per trovare una soluzione e lui a quel punto risponde. Con la data che aveva fissato nella prima mail. Così ho preso un aereo al volo e sono andato a Tokyo per scattare. Lui lavora così, fa quello che vuole, non gli è stato fornito neanche un briefing, è Araki, ha bisogno di esprimersi in totale libertà.» Com'è stato lavorare con lui? «Un'esperienza stupenda; lui è una persona stupenda. Sprigiona una forza unica, soprattutto se pensi che ha 72 anni, è uno che riempie di energia la stanza in cui entra . Arriva e per prima cosa inizia a camminare vorticosamente su e giù con le sue tre macchine fotografiche, poi spoglia la modella e lo shooting ha inizio. Ma non si ferma mai, è capace di prendere un pennello e dipingerti la maglia che hai indosso, è uno totalmente senza freno, è un artista. Poi, una volta finito si cambia, indossa una T-shirt con la scritta Araki number one e esce in strada, dove la gente lo ferma, chiede autografi, lo osanna.» Non avete paura che certe immagini siano un po' forti? «No, paura no, Etnia è sempre stato un marchio libero , libero di creare una forma tutta nostra, libero di replicare uno stesso modello in 46 colori; per noi usare Araki è uno statement di questa totale libertà perché lui crea in assoluta autonomia, senza preoccuparsi di come potrebbe venire giudicato e questo ci è piaciuto molto.» Scegliendo lui avete scelto comunque un tipo di immagine con una forte connotazione erotica, vuole essere un messaggio particolare? «Abbiamo scelto Araki perché è un grande artista, Etnia Barcellona ha sempre lavorato con talenti eccezionali, e per quello che rappresenta più che per il contenuto delle immagini o il loro gusto erotico. Araki è fuori dagli schemi, come lo stesso brand. Lui ha interpretato la collezione alla perfezione, ha capito esattamente che è un marchio focalizzato sul colore, che è il nostro marchio di fabbrica, e ha assecondato questo nostro Dna con le immagini, dal kimono al rossetto, ha usato elementi che si sposavano perfettamente con i nostri occhiali.» Cos'ha di diverso Etnia Barcellona, qual è la sua forza? «Il focus sul colore prima di tutto: ogni modello è prodotto in 46 varianti, tutte ovviamente vivaci, e poi l'altissima qualità del prodotto, curato nei minimi dettagli. Tecnologicamente parlando i nostri occhiali sono all'avanguardia e i più avanzati da un punto di vista tecnico. A questo noi teniamo molto, la mia famiglia produce occhiali da tre generazioni e vogliamo offrire ai nostri clienti un prodotto che sia perfetto, ma che abbia un costo contenuto e riusciamo a farlo perché produciamo tutto nell'azienda di famiglia diretta in prima persona da mio padre.»" Fonte: Vanity Fair On Line
David Pellicer, the owner of Etnia Barcellona, tells us what went on behind the scenes at the new campaign photo shoot with the Japanese maestro Waiting for the new campaign for the spring/summer 2013 collection, the following is the entire Vanity Fair On Line interview with David Pellicer, who talked about the behind-the-scenes activities at the photo shoot with Japanese maestro Araki "How did you convince Araki to take the photographs for you? «Araki has a very particular character. We sent him a selection of products and what appealed to him was the color; his answer was simply an email in which he fixed the date for the shoot. But at that point I had to answer that it would be impossible to have the eyewear by that date.» What did he say? «Nothing. There was total silence. A week later I wrote to him again, hoping to find a solution, and he replied with the same date he had fixed in his first email. So I jumped on a plane to Tokyo. That's the way he works, he does what he wants, he wasn't even briefed. But that's Araki, he needs total freedom to express himself.» What was it like working with him? «It was an awesome experience; he is an awesome person. He conveys his unique strength, especially when you consider that he is 72, and he fills every room with energy. When he arrives, the first thing he does is to walk round and round with his three cameras, then he undresses the model and the shooting begins. But he never stops, he is capable of picking up a brush and painting the shirt you're wearing, he has no restraints, he is an artist. When he has finished, he changes into a T-shirt with the words Araki number one and goes into the street, where people stop him, ask for his autograph, cheer him.» Aren't you afraid that some shots are a bit strong? «No, we're not afraid. Etnia has always been a free brand, free to create a format of its own, free to make the same model in 46 different colors; using Araki is a statement of our total freedom because he is absolutely autonomous when he creates, he doesn't worry about what people think and we liked that a lot.» In any case, by choosing him you also chose an image with strong erotic connotations. Is this intended to be a special message? «We chose Araki because he is a great artist. Etnia Barcellona has always worked with exceptional talents and this is what it represents more than the content of the visuals or their erotic flavor. Araki breaks the mold, just like the brand. He interpreted the collection perfectly, he understood exactly that it is a brand that focuses on color, which is our trademark, and backed up our DNA with visuals that range from kimonos to lipstick, elements that blend perfectly with our eyewear.» What is different about Etnia Barcellona, what is its strength? «Focus on color first and foremost: every model comes in 46 variations, all obviously vibrant. Then comes very high product quality, with meticulous attention to detail. Technologically speaking, our eyewear is avant-garde and the most advanced from a technical viewpoint. This is very important for us: my family has been making eyewear for three generations and we want to offer our customers a product that is perfect, but also affordable. And we can do it because we make everything at the family company which is headed by my father.»" Source: Vanity Fair On Line
David Pellicer, the owner of Etnia Barcellona, tells us what went on behind the scenes at the new campaign photo shoot with the Japanese maestro Waiting for the new campaign for the spring/summer 2013 collection, the following is the entire Vanity Fair On Line interview with David Pellicer, who talked about the behind-the-scenes activities at the photo shoot with Japanese maestro Araki "How did you convince Araki to take the photographs for you? «Araki has a very particular character. We sent him a selection of products and what appealed to him was the color; his answer was simply an email in which he fixed the date for the shoot. But at that point I had to answer that it would be impossible to have the eyewear by that date.» What did he say? «Nothing. There was total silence. A week later I wrote to him again, hoping to find a solution, and he replied with the same date he had fixed in his first email. So I jumped on a plane to Tokyo. That's the way he works, he does what he wants, he wasn't even briefed. But that's Araki, he needs total freedom to express himself.» What was it like working with him? «It was an awesome experience; he is an awesome person. He conveys his unique strength, especially when you consider that he is 72, and he fills every room with energy. When he arrives, the first thing he does is to walk round and round with his three cameras, then he undresses the model and the shooting begins. But he never stops, he is capable of picking up a brush and painting the shirt you're wearing, he has no restraints, he is an artist. When he has finished, he changes into a T-shirt with the words Araki number one and goes into the street, where people stop him, ask for his autograph, cheer him.» Aren't you afraid that some shots are a bit strong? «No, we're not afraid. Etnia has always been a free brand, free to create a format of its own, free to make the same model in 46 different colors; using Araki is a statement of our total freedom because he is absolutely autonomous when he creates, he doesn't worry about what people think and we liked that a lot.» In any case, by choosing him you also chose an image with strong erotic connotations. Is this intended to be a special message? «We chose Araki because he is a great artist. Etnia Barcellona has always worked with exceptional talents and this is what it represents more than the content of the visuals or their erotic flavor. Araki breaks the mold, just like the brand. He interpreted the collection perfectly, he understood exactly that it is a brand that focuses on color, which is our trademark, and backed up our DNA with visuals that range from kimonos to lipstick, elements that blend perfectly with our eyewear.» What is different about Etnia Barcellona, what is its strength? «Focus on color first and foremost: every model comes in 46 variations, all obviously vibrant. Then comes very high product quality, with meticulous attention to detail. Technologically speaking, our eyewear is avant-garde and the most advanced from a technical viewpoint. This is very important for us: my family has been making eyewear for three generations and we want to offer our customers a product that is perfect, but also affordable. And we can do it because we make everything at the family company which is headed by my father.»" Source: Vanity Fair On Line 
