Grande successo per “Better Vision” di RodenstockHuge success for Rodenstock’s “Better Vision”
Alberto Tappainer: "un concept nuovo, un approccio all'occhiale che mette al centro il consumatore" Un percorso innovativo che accomuna il consumatore e l'ottico optometrista verso la realizzazione dell'occhiale perfetto: è il Sistema Better Vision di Rodenstock, non una somma di servizi e di prodotti ma un modo totalmente nuovo di concepire una risposta perfetta ai bisogni del portatore di occhiali e alle esigenze dei professionisti dell'ottica. Il Sistema Better Vision si articola in un percorso che, a partire dalla comunicazione al consumatore, passando per i social media, i See Better Center e via via attraverso il nuovo Rodenstock Consulting e la scelta della montatura, conduce ottico e consumatore insieme, grazie anche alla nuova generazione di lenti e strumenti molto evoluti (DnEye scanner e ImpressionIST3), alla consegna dell'occhiale perfetto: composto da lenti e montature Rodenstock creato su misura per ogni singola persona, per consentirle di esprimere al 100% il proprio potenziale visivo. Il Sistema Better Vision è stato sperimentato in anteprima in Italia nel corso della prima Rodenstock Conference, in un percorso molto coinvolgente fatto di emozione e di conoscenza. Oltre 200 clienti Rodenstock, suddivisi in due gruppi distinti, hanno assistito alla presentazione degli step del Sistema Better Vision con gli interventi di Alberto Tappainer, Amministratore Delegato Rodenstock Italia, Chiara Palamà, Trade Marketing Manager, Grazia Livia, Trade e new media manager, Mauro Nocera, Product manager Lenses and Instruments, e Simona Fonelli, Eyewear Business Unit Manager. Contemporaneamente un secondo gruppo di ottici optometristi affrontava il percorso dinamico attraverso le novità lenti e strumenti, e tra i brand shop montature Rodenstock, Dunhill,Mercedes Benz e Porsche Design. Il Sistema Better Vision è stato successivamente anche il protagonista di MIDO 2012, dove ha riscosso un grandissimo interesse da parte del settore. "Si tratta di un concept nuovo", afferma Alberto Tappainer, Amministratore Delegato Rodenstock Italia; "un approccio all'occhiale che per la prima volta mette al centro il consumatore e porta molti vantaggi all'ottico optometrista. In Europa i negozi di ottica che hanno adottato questo nostro sistema hanno visto un incremento delle vendite del 32%".
Alberto Tappainer: "a new concept, an approach to eyewear centered on the consumer" An innovative route shared by consumers and optometrists that leads to perfect eyewear: Rodenstock's Better Vision System is not the sum of services and products but a totally new way of finding the perfect answer to the needs of wearers and eyecare professionals. The Better Vision System begins with consumer communication on social media, continues with the See Better Centers and gradually on to the new Rodenstock Consulting and the choice of frame. Thanks also to new-generation lenses and very advanced tools (DnEye scanner and ImpressionIST3), the system guides the optician and the consumer toward the perfect eyewear composed of Rodenstock lenses and frames that are tailor-made for the 100% expression of personal vision power. The first experiment of the Better Vision System was carried out in Italy in an informative route that was both engaging and exciting during the first Rodenstock Conference. Over 200 Rodenstock customers divided into two separate groups watched the presentation of the Better Vision System steps with talks by Alberto Tappainer, CEO of Rodenstock Italia, Chiara Palamà, Trade Marketing Manager, Grazia Livia, Trade and New Media Manager, Mauro Nocera, Product Manager Lenses and Instruments, and Simona Fonelli, Eyewear Business Unit Manager. At the same time, a second group of optometrists took the dynamic route through new lenses and tools and the brand shops for frames by Rodenstock, Dunhill, Mercedes Benz and Porsche Design. Subsequently, the Better Vision System was also a protagonist at MIDO 2012, where it met with the huge interest of the sector. "It is a new concept", said Rodenstock Italia CEO Alberto Tappainer; "the first approach to eyewear that centers on the consumer and has many advantages for optometrists. In Europe, the optical stores that use this new system have increased their sales by 32%".
Alberto Tappainer: "a new concept, an approach to eyewear centered on the consumer" An innovative route shared by consumers and optometrists that leads to perfect eyewear: Rodenstock's Better Vision System is not the sum of services and products but a totally new way of finding the perfect answer to the needs of wearers and eyecare professionals. The Better Vision System begins with consumer communication on social media, continues with the See Better Centers and gradually on to the new Rodenstock Consulting and the choice of frame. Thanks also to new-generation lenses and very advanced tools (DnEye scanner and ImpressionIST3), the system guides the optician and the consumer toward the perfect eyewear composed of Rodenstock lenses and frames that are tailor-made for the 100% expression of personal vision power. The first experiment of the Better Vision System was carried out in Italy in an informative route that was both engaging and exciting during the first Rodenstock Conference. Over 200 Rodenstock customers divided into two separate groups watched the presentation of the Better Vision System steps with talks by Alberto Tappainer, CEO of Rodenstock Italia, Chiara Palamà, Trade Marketing Manager, Grazia Livia, Trade and New Media Manager, Mauro Nocera, Product Manager Lenses and Instruments, and Simona Fonelli, Eyewear Business Unit Manager. At the same time, a second group of optometrists took the dynamic route through new lenses and tools and the brand shops for frames by Rodenstock, Dunhill, Mercedes Benz and Porsche Design. Subsequently, the Better Vision System was also a protagonist at MIDO 2012, where it met with the huge interest of the sector. "It is a new concept", said Rodenstock Italia CEO Alberto Tappainer; "the first approach to eyewear that centers on the consumer and has many advantages for optometrists. In Europe, the optical stores that use this new system have increased their sales by 32%". 
