Yalea celebrates the power of sisterhood: stories of solidarity and feminine beauty in the new chapter of the 'The Portrait of Dreams' project
Uniting forces and creating authentic bonds among women is the heartbeat of “The Portrait of Dreams – Sisterhood Edition,” the new chapter of the Yalea project, a brand of the De Rigo Group, which has always been committed to supporting and empowering women. In this edition, Yalea explores the concept of sisterhood as an ethical, emotional, and social bond that strengthens women, inviting them to treat each other like sisters and to build together a future of freedom and fulfillment.
The pairs of women featured as ambassadors for the upcoming campaign are not only biological sisters but also "sisters by choice," exemplifying deep bonds based on affection, support, and solidarity. Powerful stories, genuine smiles, and determination are depicted by women who, despite differences in origin and background, share a sense of belonging, empathy, respect, empowerment, and sisterhood for an optimistic vision of the future.
The photography is by Mihaela Noroc; the styling is by the Toledo sisters, Adriana and Luciana, who were already featured in the previous Yalea campaign.
Women at the Center: Ambassadors of Solidarity and Success
Marisa and Gigi Passera, known as the Passera Sisters, are two Italians who have turned their passion for cooking into a way to create deep connections. Through sharing recipes and convivial moments on social media and radio, these sisters have transformed cooking into a space of unity and dialogue.
Sara and Sabrina Guessab, French twins of Algerian origin, have conquered the world of fashion and social media with their unmistakable and colorful style. Viral models and bloggers, their message is clear: authenticity is the key to expressing one's beauty and inner strength.
Valeria De Angelis and Maria Chiara Cicolani, the creative minds behind the ‘Eterobasiche’ page, use humor to bridge the gap between men and women. Through social media, these two Italian friends promote dialogue between genders and challenge gender stereotypes with intelligence and humor.
Silvia Moreno and Ana Araujo, from Spain, have created a revolutionary 'social dinner' project, bringing strangers together to share face-to-face experiences, without the mediation of social media. An example of how women can create new forms of authentic connection in an increasingly digital world.
Maja and Zrinka Blazevic, Croatian sisters, work together on entrepreneurial and social initiatives, demonstrating how complementary skills and solidarity can lead to great successes in both business and activism.
Yalea’s Vision: Beauty, Style, and Empowerment
The women featured in the campaign wear the new Yalea eyewear collection, which reflects their strength, elegance, and refinement. The models, with sophisticated shapes and unique colors, are designed for women seeking products that celebrate their individuality and beauty. Yalea has also created "petite" versions to fit every face shape, once again showing attention to diversity and comfort.
With “The Portrait of Dreams – Sisterhood Edition,” Yalea renews its commitment to the female universe, inviting women to believe in their potential and to inspire each other. Through authentic stories of sisterhood, affection, and mutual support, this campaign celebrates the transformative power of women who, together, are unstoppable.