The potential of the metaverse in the fashion and design industries is a reality. Brands such as Nike, the Inditex group, Adidas, Gucci and Hermès have already created capsule collections for the platform.
The eyewear industry has been waiting impatiently for some proposals in this field and the first to take up the challenge is Woodys Eyewear with Neon-Genesis, a limited edition virtual collection with three unique models.
The collection is accompanied by a communication campaign that combines anime and 3D visuals, with a retro-futuristic inspiration which presents three different worlds with a single protagonist.
Also, the company has published three NFT artworks on the OpenSea platform, one of the main marketplaces for non-fungible tokens.