Filmed in the United States, in Nevada, Guess' new international advertising campaign features exclusively Italian male faces: Andrea Damante - DJ and Italian model - Stefano Sala, Alex Dellisola, Simone Susinna and Mattia Narducci.
Under the creative direction of Paul Marciano, in collaboration with renowned photographer Tatiana Gerusova, the campaign focused on denim - using the ghost town of El Dorado Canyon Mile as the background - and on the elegance of the tuxedo and the chic style, developed in the iconic location of Caesar Palace in Las Vegas.