2022 began with a brand update for Web Eyewear, the company dedicated to the Italian art of living.
The aesthetic transformation kicked off with a restyling of the logo, website and social network account, before launching into a high-impact new advertising campaign for the SS22 collection.
Every element of the campaign (created by multi-award winning London firm Creative Bureau BRVTO, shot by fashion designer Stefano Galuzzi and directed by Alberto Girotto, winner of “Leone D’Oro” at the Venice Film Festival) reveals the “Italian art of living”.
The new collection, sophisticated and elegant, the result of expert craftsmanship by Marcolin, offers models with special exclusive details.
The style of the frames is underlined by contours that blend decisiveness and softness; volume and thickness reinvent timeless models. The frames take on a contemporary look thanks to constant technical research into materials and attention to every
single nuance.
A new design of the signature “torchon” spiral twist and new pins are just some of the details that contribute to the updated look of the brand, which remains entirely faithful to the exceptional value of the “Italian art of living”.