The new adv campaign of Vava projects us into the future. Its mission is to represent the man in control of the technological world whilst ahead of himself also, expressing the antithesis of acceleration and rest.
In an environment of high-speed culture, turbo capitalism, media overload, digital revolution, consumption ecstasy, mega trends and velocified culture, our eyewear embodies deceleration, purism and metaphysics. The protection conferred by eyewear against an hostile environment (pollution, dust, UV, etc.) it is not merely physical but also spiritual, allowing a certain dose of asceticism and renunciation.
In times of anxiety about our ecosystems, Vava designs for a conscious future, a world of high-tech solutions that leverages all the possibilities of technology to make zero waste and environmental consciousness possible. A post-industrial world of techno-craftsmanship is waiting for you.
In a time of cultural transformation, Vava envisions a future that is ageless, genderless and raceless using terms like equality and diversity. Addressing the demand for fast-paced changes to a centuries-old paradigm requires more than simply discussing matters. It is imperative to become part of the change as we are already living in the future.
Ph.: André Brito
