DaTE – Shaping Avantgarde, the exhibition that presents the future of eyewear, awaits you from 10 to 12 September 2022 at Stazione Leopolda in Florence.
This unique location will host the most original collections from brands that share an ability to create, experiment, innovate and amaze.
As the 10th edition of DaTE approaches, we have interviewed some of the key players.
Today, we meet Dan Levi, General Director of JF Rey.
Why did you decide to participate in DaTE and what opportunities does the event offer you?
DaTE is a key focus for JF Rey, we’ve been coming to the show for a long time. It’s a wonderful chance to meet our loyal Italian customers again, to share special, unique times with them, and build a new energy together. Obviously the show also allows us to expand our network. But more simply it is always a pleasure to present our new trends and share the new collections which JF Rey designers have worked on throughout the year.
What three adjectives do you think define DaTE?
Creative, design-focused, dynamic.
What will you be presenting?
The DaTE show is a long-awaited opportunity to present our new eyewear collections, with new designs as well as our new campaigns, our new brand image. We’ve worked hard on the new shoot, trying to capture the new energy which clearly reflects the latest trends and talents who are part now of the company (Artistic Director, Product manager…). The work of the team is fundamental to our new project. We hope to capture our partners’ attention and surprise them… as usual.