Vanni invited eyewear retailers from Piedmont, the Aosta Valley and Liguria for a digital storytelling training day, the second chapter of a “narrative” kick-started last year together with the Holden School of Turin.
The workshop took place on the 3rd of June in a classroom of the school (opened 20 years ago by Italian well celebrated writer Alessandro Baricco), presided over by Alice Avallone, expert and coordinator of the College of Digital Storytelling, #instagram & its surroundings: high profile digital stories, images and words. An intriguing workshop on how to appear original, extra-ordinary and seductive on-line, illustrating your own activity with effective images and words.
An initiative by Vanni, reserved to optical retailers, to help them understand how to engage customers on-line, inform them on what they expect to see and how to capture their imagination, starting with a high profile Instagram story. The goal, obviously, to promote creative and original designer eyewear: strictly Made in Italy, for sure.