Written by MIDO | 01/24/2019
The eyewear brand announces the launch of a new online platform designed to help opticians select and purchase frames. Set to debut at MIDO 2019, the platform will provide the company’s optician customers with a unique tool allowing them to view the exact frames available for purchase, as they will appear upon delivery. This is a major upgrade for the company and its operations because, until now, due to the random, unpredictable blend of colors that distinguishes each Ultra Limited frame, opticians interested in buying the product were only able to choose the shape and color of the temples. Choice of the front was “blind” and, although this was an established practice, it certainly was not the norm. Thanks to the new platform, for the first time, opticians will have access to the warehouse and will be able to make precise, informed choices, aligned with the needs of their clientele.The new platform will soon be available on the company website www.ultralimited.it and, with their login and password, opticians from any country will be able to access it.