WMIDO

Transitions Academy 2023 Showcases “Lights on Tomorrow”

Written by MIDO | 06/21/2023

Transitions Academy 2023 brought together over 1,100 industry experts from 50 countries around the world last week at the J.W. Marriott Grande Lakes in Orlando, Fla. The three-day, invitation-only event themed “Lights on Tomorrow” provided industry professionals with the opportunity to expand their knowledge through expert presentations, inspiring guest speakers, and Transitions® product and professional development workshops. The winners of the 2022 Transitions Innovation Awards were also announced during the event.

Chrystel Barranger, president, Transitions Optical, and EssilorLuxottica Professional Solutions EMEA, began Monday morning’s opening session by welcoming attendees from around the world to Transitions Academy.

“Transitions Academy is always such an inspirational, high energy and happy moment bringing together forever fans and first timers from all over the world,” said Barranger.

“Today, the change acceleration is so fast, the tech disruption is so impressive that we wonder what tomorrow will be made of. That’s why we have chosen to put a light on tomorrow, to see the possibility and best foresee our next moves.”

Transitions and industry experts shined “Lights on Tomorrow” exploring the latest in the science of light, new color attitude, style avant-garde with the perfect pair, the future of phygital technology and learning and focused eyes on the planet and sustainability.

Throughout the two days, breakout courses were offered including:

  • Transitions Glow Up: Lights on Customer Experience This course showed how to Glow Up a practice by providing a complete picture of the education/training, in-store and digital merchandising tools that Transitions offers to create an elevated customer experience.
  • Transitions Light Expert: Lights on Vision, Attendees gained a deeper understanding of how light affects patients’ visual experiences, the underlying science behind these interactions, and how Transitions provides the innovative light management solutions your patients need.
  • Transitions Stylist: Lights on the Perfect Pair Attendees explored how colors influence our daily lives and discovered the power of Transitions as the center of the?perfect pair—combining color, vision experience, protection and style—learning how to become a Transitions Stylist—an expert on creating flair for the perfect pair.
  • The Transitions Brand Experience immersed attendees in Transitions products, the latest technologies, in-store experience and educational resources.
  • Lights On Data: Making Numbers Come Alive, The session explored the importance of understanding what data means and how to create an “audience-centric” story to make numbers come alive.?
  • Lights on Building an Effective Team Dynamic, This session explored what it means to “play to our strengths” and to learn what is right with us. The process of identifying strengths is the smallest thing we can do to make the biggest difference in productivity and fulfillment for individuals, teams and organizations.

Monday’s session concluded with a keynote “Light the Future: The Age of Infinity," from disruption strategist Shawn Kanungo. Kanungo provided an optimistic roadmap for the future. He explored how we can take unexpected approaches to innovation, leveraging it to transform the way we communicate, collaborate, and revolutionize our industry.

Transitions Academy opened Tuesday morning with Chrystel Barranger hosting a talk with industry leaders. The session continued by sharing key consumer and eyecare insights, showing how Transitions can be a strong partner to unleash the endless possibilities of the future.

The session continued with  personal stories and best practices from eyecare professionals from around the world in a talk show session “Lights On You”.

Tuesday’s curriculum concluded with a keynote from Michelle Poler, entrepreneur, brand strategist, author and founder of Hello Fears. Poler’s keynote, “Fear Less, Do More,” changed perceptions of fear and inspired action by learning how to prioritize and negotiate with our needs. Later that evening, Drew Smith, senior director, North America Channels Transitions and Miriam Isa lead the 2022 Transitions Innovation Awards ceremony, where the winners were announced.