WMIDO

Thélios and Fendi join forces in eyewear.

Written by MIDO | 06/30/2021

The two houses have signed an exclusive partnership for the design, development, production, and distribution of the Maison’s eyewear category.

The project will be characterized by design excellence, Italian craftsmanship, unique visual merchandising and selective distribution.

The first release under this partnership is the Fall/Winter 2021 collection, comprised of sunglasses and optical frames. The collection is available in Fendi stores and FENDI.com, as well as within Thélios’s selective distribution network in July.