In the 1980s, fashion enshrined the sacredness of the logo, promoting its role and inspiring a true phenomenon: logomania. Famous graphics and symbols were awarded the power of visually marking the identity and values of a brand. And after years in which they became increasingly unobtrusive or even disappeared in the eyewear industry, they are now back with a bang, with the role of a new status symbol.
We have selected some proposals where the logo plays a key role. Let’s discover them together.
Blumarine
The wraparound frontal shape is matched up with cosmetic lenses decorated with the initial “B” monogram for Blumarine.
Burberry Eyewear
The brand offers up these oversized squared sunglasses with a golden monogram on the temple.
Dolce & Gabbana
Bold temples are personalised with the outsize interwoven DG logo, creating a new version of the iconic name logo. The logo is also printed at the end of the temple.
Emilio Pucci Eyewear
The logo stands out on the external part of the temples, while the inner part is decorated in bright colours that sum up the Maison’s unique style.
GCDS
The logo merges with the shape of the glasses thanks to iconic lettering on the temples and lenses.
Karl Lagerfeld Eyewear
The Karl Lagerfeld Autograph logo on the left-hand temple perfectly sums up the brand DNA.
Lanvin Eyewear
The golden plate with Mother & Child logo emerges from thick temples, highlighting the French fashion company’s crest and symbolising the special link between Jeanne Lanvin and her daughter Marguerite.
Max Mara
The Baroque MaxMaragram logo in 3D metal forms part of the temples.
Miu Miu Eyewear
This sunglasses model from the iconic Miu Miu Logo collection is characterised by outsize frames and extra-bold temples bearing the imposing logo.
Moncler Lunettes
The matching shade logo carved out on the bridge represents an elegant finishing detail with a unique charm.
Valentino
The squared frame front in acetate is paired with tube-shaped temples in gold-coloured metal, where the silhouette of a large VLogo Signature has been inserted, a symbol of Valentino’s timeless style. The iconic brand stud finishes off the acetate temple ends.