The "O" of Hollywood at the center of Oliver Peoples spring 2023 campaign.

The Hollywood Sign represents the longstanding, larger-than-life reputation of the iconic, Southern California city. A beloved landmark – its nine letters symbolize decades of dreams, success and stardom. The namesake attraction also acts as the centerpiece to Oliver Peoples’ Spring 2023 campaign, where in purely cinematic style, a dashing cast takes off with an “O” from the famed sign.

Originally unveiled in 1923 and thoughtfully restored in 1978, the Hollywood Sign has become an emblem for the film industry and the culture of Los Angeles. It’s also an apt visual for Oliver Peoples, an eyewear brand born in the heart of Hollywood and designed to complement the glow of LA’s golden hour.

One might even proclaim that Oliver Peoples puts the O in Hollywood. It’s more than the brand’s home, but part of its identity. The brand is famed for drawing inspiration from Hollywood culture throughout the decades and in turn, is the eyewear of choice – whether it be for in front of the camera, behind the scenes, or at the writer’s desk.

The protagonists of the campaign
Within the Spring 2023 campaign, a charming trio of characters run off with the “O” on foot, hop in their getaway car – a vintage Mercedes Benz – and by way of Sunset Boulevard, arrive at their final destination – a spectacular home with a pool party unlike any other. The iconic “O” takes center stage as it bobs alongside those who absconded with it. The friends laze about on floats, soaking wet, in collared shirts and two-piece suits as if nothing out of the ordinary has occurred.

The glasses sport a retro allure
Retro aesthetics suffuse the clever campaign, which is composed of eyewear woven from the stylish stretch between the late 60s through the early 90s with an emphasis on made in Japan acetates that defined the brand’s early production. The spotlight especially gravitates to Rorke, a vintage-inspired design with a pronounced square cut, Davri, a shallow modern-cut sunglass, and Dresner, a double bridge titanium sunglass. The frames pair with Kasdan, a bold rectangular silhouette, and OP-13, a resurgence of a 90s archival style. Notably, the brand’s inspiration to Hollywood can be seen first-hand in the collection with product details that incorporate elements of local iconography, like core wire detail that mirrors the city’s architecture and design.