Following a meticulous restyling process, the new Bulgari flagship store has reopened in Via Montenapoleone 2, Milan. The luxurious store underwent renovation works that reinterpreted the spaces in accordance with the aesthetic canons of the Roman fashion house. The work, aimed at adapting the famous brand’s store to Peter Marino’s new concept (in force at Bulgari since 2015), is unique in the history of the iconic brand: while preserving the stylistic traits that the new boutiques all over the world have in common, the flagship store in Via Montenapoleone is also a tribute to the city that hosts it, and it stands out for its references to the great names of Milanese design and architecture of the 1930s, from Piero Portaluppi to Giò Ponti.