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The evolution of eyewear capsule collections.

The evolution of eyewear capsule collections.

Capsule collections were created to satisfy the niche  market of consumers in search of a unique product.

With a mission to conquer the most demanding wearers, eyewear brands tried to win them over by focusing initially on exclusive top-quality materials

Over time, this concept was finetuned, to the point of even supplying tailor-made items. Among the various options of this form of luxury item for an elite few, is the private collection, or Special Edition, used and personally created by the designer (the forerunner in this field was Tom Ford in 2016).

The strong influence of fashion and design instead has always made its mark with collections created in partnership with designers, fashion icons, design brands, etc.
The phenomenon of capsule collections took off over the years and was democratized with the inclusion of more affordable ranges.

Let’s take a look at some of the latest eyewear capsule collections.

Blackfin: The Highlighter

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The Highlighter is the first capsule collection from the Cadore-based brand and is composed of three sunglasses models - a wraparound version, cat-eye frame and the classic aviator - embracing the past while welcoming the future. The designs are taken to extremes with large and angular frames alongside neat smooth lines with an accentuated contour.

Gigi Studios: Legacy

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Legacy, the exclusive capsule collection by Gigi Studios, is inspired by Ancient Greece. The collection combines the ductile quality of acetate with metal chains. Purity of shape and noble materials define an enchanting modern odyssey that unites past and present, legacy and sophistication.

LOOK-made in Italia: Aurea

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A limited edition range, Aurea represents the first interpretation in a “product” of the concept of New Rinascimento, the 2022 communication campaign that transmits a message of Italian sophisticated creativity.

The capsule collection sits between the Adult Premium and Adult High-End segments of the Maison and consists of four models, two for men and two for women, designed by Giuseppe De Riva and Augusto Valentini. Acetate has been used to create colour games, transparency, finish effects and details that skilfully express the creativity involved.

Moscot: Lemtosh Monochrome

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For the Lemtosh Monochrome range, the New York brand has created a capsule collection of custom-made hand-tinted lenses in a new monochrome version.

Movitra

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The numbered limited edition in metal and titanium, launched at MIDO 2022, is characterised by a patented anti-scratch rotation system, which is absolutely unique. The series, produced in a lot of 300 pieces for each colour, is the first issue of a new metal collection.

Two unisex sunglasses are included: Bruno and Aldo. The flat 3mm eyering wire, milled temples, temple tips in soft replaceable leather, the titanium nosepad with snap-fit system, laser cutting and mono-block hinges are just some of the personalised details that give these models a strong sensorial and practical impact. They are also equipped with ZEISS sunlens and a series number engraved on the inside of the temple.

The glasses come in a kit with a hard case, a certificate with the series number of the limited edition, a pair of custom screwdrivers, a soft personalised pouch in real 100% leather and a ZEISS warranty certificate.

MÜR: Vagabondo

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The Vagabondo eyewear collection is inspired by the historic Mille Miglia car race, with its decidedly sporty character and retro atmosphere. It’s an accessory inspired by the strong and aristocratic designs of the most exclusive racing cars of the 30s, which identifies the contemporary vintage mood, able to merge looks from the past in a pair of modern glasses that never compromises on style. The collection comprises sunglasses and eyeglasses and is made in Japanese acetate and titanium.

Original Vintage Sunglasses: Naples collection

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Starting from the same design concepts that emerge in the hip hop and underground culture featured in the limited edition Magma, Naples strongly represents the concept of “vintage metropolitan”. Specifically, the continuity of design is clear in the temples featuring the metal logo that conjures up the outline of Vesuvius, to which it is possible to attach the aluminium chain, thus symbolically evoking a volcanic eruption.

The collection offers two versions:  Light and  Special, which are also subdivided into four models for Light and two for Special. Both versions are characterised by the temple logo with chain attachment; however, they differ in frontal design and chains. The models in the  Light segment have a neat and simple front, while the Special models have angular and square design embellished with four metal emblem details.

ST!NG curated by Sangiovanni

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The capsule collection by young Italian singer Sangiovanni, idol of many teenagers (and not only), is an explosion of dynamic energy and freshness, with trendy shapes and extravagant colours. Four models offer total “Playful Fashion” style, all featuring acetate temples personalised inside with the logo ST!NG curated by Sangiovanni.

The glasses come in customised packaging: a fuchsia canteen - the young celebrity’s favourite colour - and a glasses case personalised with a special message from Sangiovanni: “To see beyond”.

Web Eyewear per Alfa Romeo F1 Team Orlen

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Web Eyewear and Alfa Romeo F1 Team Orlen have signed a multi-year partnership that, as of this year, sees them as protagonists in a new adventure with the Formula 1 World Championship. The partnership is strengthened by the development of a bold capsule collection with exclusive details on the sunglasses and eyeglasses, inspired by a passion for sport and high-level technological research. WE0343 is the preview model of the capsule collection, worn by the racing car drivers of the Alfa Romeo F1 Team ORLEN.
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