The digital strategy of Silhouette pushes the drive-to-store experience.

To satisfy modern consumers who have changed their purchasing habits, Silhouette has created Click & Collect, a hybrid shopping initiative combining the online and offline experiences.

How the project works

On the website, the consumer finds the Virtual Try-On function, which offers the opportunity to try on the whole range of Silhouette glasses comfortably in their own home. Equipped with intuitive navigation, integrated search filters and in-depth information on the product, it is designed to help customers find the perfect glasses to suit their needs. Customers can select sunglasses and eye glasses (up to 3 pairs) with the Click & Collect service, which Silhouette will send to the selected optician before the customer’s arranged appointment, without any obligation to buy.

The online shop